Not Just Marketing, NMIMS MumbaiQueen’s Gambit: Playing the odds and winning the Unicorn RaceThe pandemic may have slowed down economic growth in India, but it has undoubtedly accelerated the growth of the Direct to Consumer (D2C)…5 min read·Dec 21, 2021----
Not Just Marketing, NMIMS MumbaiCrypto, Sports, Beer & Money — A Synergetic RelationshipWhat is Bitcoin? What is the difference between Ethereum & Ether? Is blockchain the next big thing? Are NFT’s literally digital paintings…5 min read·Dec 17, 2021----
Not Just Marketing, NMIMS MumbaiDisruptive Marketing in a Disruptive EnvironmentThe last few years have been transformational. Between the pandemic and cold wars across the world, nothing is what it used to be. The…6 min read·Dec 15, 2021----
Not Just Marketing, NMIMS MumbaiMarket Research — The Elixir to Improving Your BusinessHave you wondered what thought goes into building a product and how companies manage to come up with the right features that a consumer…6 min read·Dec 15, 2021----
Not Just Marketing, NMIMS MumbaiSocial (audio) MediaDo you remember a little black box placed in a corner somewhere melodiously filling our homes with songs?3 min read·Dec 15, 2021----
Not Just Marketing, NMIMS MumbaiThe Viral Fizz — Impact on Brand Image due to Viral Popular CultureWho would have thought that removing two bottles of coca-cola out of a camera frame would affect Coca-Cola’s brand image so much? But it’s…3 min read·Dec 15, 2021----
Not Just Marketing, NMIMS MumbaiApple’s iOS 15 Update is a Serious Blow for Digital MarketingYou’ve just been chatting with your friend on Facebook Messenger. Your friend bought a great PC at the weekend sale and is enthusiastically…4 min read·Dec 15, 2021----
Not Just Marketing, NMIMS MumbaiWhy KYC (Know Your Customer) is Fundamental to Any Brand: The Tanishq ControversyMarketing circles are usually rife with light-hearted analogies of who marketers are and what they do. Some jest that they are twisted…5 min read·Jan 9, 2021----
Not Just Marketing, NMIMS MumbaiAre algorithms ushering Posthuman MarketingWe have often been told that we are brands. In fact, in today’s competitive landscape, a key to personal success is how well individuals…5 min read·Jan 9, 2021----
Not Just Marketing, NMIMS MumbaiAll About Cause MarketingWhile scrolling through your social media accounts you might have seen Nike’s spine-chilling ‘Nothing Can Stop Sports Us’ ad. If not, head…5 min read·Jan 9, 2021----
