Queen’s Gambit: Playing the odds and winning the Unicorn RaceThe pandemic may have slowed down economic growth in India, but it has undoubtedly accelerated the growth of the Direct to Consumer (D2C)…Dec 21, 2021Dec 21, 2021
Crypto, Sports, Beer & Money — A Synergetic RelationshipWhat is Bitcoin? What is the difference between Ethereum & Ether? Is blockchain the next big thing? Are NFT’s literally digital paintings…Dec 17, 2021Dec 17, 2021
Disruptive Marketing in a Disruptive EnvironmentThe last few years have been transformational. Between the pandemic and cold wars across the world, nothing is what it used to be. The…Dec 15, 2021Dec 15, 2021
Market Research — The Elixir to Improving Your BusinessHave you wondered what thought goes into building a product and how companies manage to come up with the right features that a consumer…Dec 15, 2021Dec 15, 2021
Social (audio) MediaDo you remember a little black box placed in a corner somewhere melodiously filling our homes with songs?Dec 15, 2021Dec 15, 2021
The Viral Fizz — Impact on Brand Image due to Viral Popular CultureWho would have thought that removing two bottles of coca-cola out of a camera frame would affect Coca-Cola’s brand image so much? But it’s…Dec 15, 2021Dec 15, 2021
Apple’s iOS 15 Update is a Serious Blow for Digital MarketingYou’ve just been chatting with your friend on Facebook Messenger. Your friend bought a great PC at the weekend sale and is enthusiastically…Dec 15, 2021Dec 15, 2021
Why KYC (Know Your Customer) is Fundamental to Any Brand: The Tanishq ControversyMarketing circles are usually rife with light-hearted analogies of who marketers are and what they do. Some jest that they are twisted…Jan 9, 2021Jan 9, 2021
Are algorithms ushering Posthuman MarketingWe have often been told that we are brands. In fact, in today’s competitive landscape, a key to personal success is how well individuals…Jan 9, 2021Jan 9, 2021
All About Cause MarketingWhile scrolling through your social media accounts you might have seen Nike’s spine-chilling ‘Nothing Can Stop Sports Us’ ad. If not, head…Jan 9, 2021Jan 9, 2021