Not Just Marketing, NMIMS Mumbai – Medium

Not Just Marketing, NMIMS Mumbai

Queen’s Gambit: Playing the odds and winning the Unicorn Race

The pandemic may have slowed down economic growth in India, but it has undoubtedly accelerated the growth of the Direct to Consumer (D2C)…

Dec 21, 2021

Queen’s Gambit: Playing the odds and winning the Unicorn Race

Dec 21, 2021

Crypto, Sports, Beer & Money — A Synergetic Relationship

What is Bitcoin? What is the difference between Ethereum & Ether? Is blockchain the next big thing? Are NFT’s literally digital paintings…

Dec 17, 2021

Crypto, Sports, Beer & Money — A Synergetic Relationship

Dec 17, 2021

Disruptive Marketing in a Disruptive Environment

The last few years have been transformational. Between the pandemic and cold wars across the world, nothing is what it used to be. The…

Dec 15, 2021

Disruptive Marketing in a Disruptive Environment

Dec 15, 2021

Market Research — The Elixir to Improving Your Business

Have you wondered what thought goes into building a product and how companies manage to come up with the right features that a consumer…

Dec 15, 2021

Market Research — The Elixir to Improving Your Business

Dec 15, 2021

Social (audio) Media

Do you remember a little black box placed in a corner somewhere melodiously filling our homes with songs?

Dec 15, 2021

Social (audio) Media

Dec 15, 2021

The Viral Fizz — Impact on Brand Image due to Viral Popular Culture

Who would have thought that removing two bottles of coca-cola out of a camera frame would affect Coca-Cola’s brand image so much? But it’s…

Dec 15, 2021

Dec 15, 2021

Apple’s iOS 15 Update is a Serious Blow for Digital Marketing

You’ve just been chatting with your friend on Facebook Messenger. Your friend bought a great PC at the weekend sale and is enthusiastically…

Dec 15, 2021

Apple’s iOS 15 Update is a Serious Blow for Digital Marketing

Dec 15, 2021

Why KYC (Know Your Customer) is Fundamental to Any Brand: The Tanishq Controversy

Marketing circles are usually rife with light-hearted analogies of who marketers are and what they do. Some jest that they are twisted…

Jan 9, 2021

Jan 9, 2021

Are algorithms ushering Posthuman Marketing

We have often been told that we are brands. In fact, in today’s competitive landscape, a key to personal success is how well individuals…

Jan 9, 2021

Are algorithms ushering Posthuman Marketing

Jan 9, 2021

All About Cause Marketing

While scrolling through your social media accounts you might have seen Nike’s spine-chilling ‘Nothing Can Stop Sports Us’ ad. If not, head…

Jan 9, 2021

All About Cause Marketing

Jan 9, 2021

Not Just Marketing, NMIMS Mumbai

Not Just Marketing, NMIMS Mumbai

Official Page of Not Just Marketing - The Marketing Cell, Narsee Monjee Institute of Management Studies(NMIMS) Mumbai

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